A Heartfelt Tribute to Arthur (Afa) Folasa Ah Loo: A Visionary Designer and Beloved Member of the Community
Afa Ah Loo Death
The world has lost a shining light in the fashion industry and a deeply cherished individual with the tragic passing of Arthur (Afa) Folasa Ah Loo. Arthur was among the victims of the devastating events that unfolded during the “No Kings Day” protest in Salt Lake City on Saturday evening, New Zealand Time. At just 39 years old, his life was tragically cut short when he was struck by a stray bullet while peacefully participating in the demonstration—a moment that has left his family, friends, and global community in mourning.
What was Afa Ah Loo known for
Arthur, affectionately known as Afa, was more than a talented designer—he was a trailblazer, an artist, and a proud representative of his Sāmoan heritage. Living and working in Utah, Afa carved out a unique space in the international fashion scene. He made history as the first—and to date, only—Sāmoan contestant to appear on Season 17 of the renowned television show Project Runway, capturing hearts with his creativity, authenticity, and powerful cultural voice. His designs reflected both innovation and deep cultural pride, earning admiration from audiences and industry professionals alike.
But beyond the runway, Afa was known for his generous spirit, warm heart, and unwavering devotion to his loved ones. He is survived by his loving wife, Laura, and their two beautiful children, who were at the center of his world. His sudden and senseless death has not only robbed them of a devoted husband and father but has also taken from the world a gifted visionary who was only just beginning to realize the full extent of his artistic influence.
As we reflect on his life and legacy, we remember Afa not just for his contributions to fashion, but for the joy, strength, and inspiration he brought into the lives of everyone he encountered. His presence was magnetic, his kindness unmistakable, and his voice—both as an artist and as a community advocate—powerful and necessary.
Arthur (Afa) Folasa Ah Loo will be deeply missed, and his memory will continue to inspire generations to come. May he rest in peace, and may his family be surrounded by love and support during this unimaginable time.
Tribute from Nafanua Foundation
A Tribute from the Nafanua Foundation Board of Directors, Nafanua Leadership Fellows, and Miss Tausala America. It is with immense love, deep gratitude, and heavy hearts that we honor and celebrate the extraordinary life and legacy of our beloved brother, visionary, and fellow board member, Arthur (Afa) Ah Loo. On behalf of the entire Nafanua Foundation family—including our Board of Directors, the Nafanua Leadership Fellows, and Miss Tausala America—we offer this tribute to a man whose presence enriched every space he entered.
Afa’s impact on our lives and our mission cannot be measured in words alone. His legacy is vast, meaningful, and enduring—one that will be cherished for generations. He wasn’t just a board member; he was a guiding force. Afa was a visionary leader, a masterful storyteller, a cultural ambassador, and a deeply rooted son of Samoa. He didn’t just align with our mission—he embodied it. Every aspect of his life radiated pride in his heritage. Through his artistry, his designs, his voice, and his bold, beautiful spirit, he uplifted Samoan identity and gifted it back to our community in every project, every word, every gesture.
He brought his creativity and brilliance to every facet of our work. Whether contributing thoughtful edits, bold ideas, heartfelt encouragement, or powerful direction, Afa showed up fully and without reservation. He was never content with mediocrity—he called us to strive for excellence, not for prestige, but because he believed deeply in our shared purpose and the greatness we carried within us. His honesty was always delivered with care; his critiques were rooted in love and a deep desire to see us rise to our fullest potential.
Afa’s love for community was unwavering. He poured himself into mentoring young Pacific Islanders, urging them to dream big and create fearlessly. He championed the voices of women, youth, and creatives alike, helping to build platforms for others to be seen, heard, and celebrated. He had a gift for making space—for lifting others up and ensuring they felt worthy, welcomed, and empowered.
More than anything, Afa was ‘aiga—family. He welcomed everyone with warmth and sincerity. He gave his time and presence with intention. He celebrated others with genuine joy and humility. And at the center of his world was his own family—his loving wife, Laura, and their beautiful children—whom he loved fiercely and honored deeply. Our hearts and prayers are with them now and always. We wrap them in our collective embrace, lifting them with love and solidarity.
In Samoa, we say:
“E mamae le tava’e i ona fulu.”
“You will know the rare bird by his white, gleaming feathers.”
Afa was that rare and radiant bird. His light was unmistakable. His gifts were unparalleled. His presence was a blessing to us all.
Though we mourn the loss of his physical presence, we are committed to carrying his light forward. In every story we tell, in the way we lead with courage and compassion, in how we love and serve our people—we will honor Afa. He taught us to be bold. To be brave. To be rooted in who we are.
Afa, fa’afetai tele lava.
Thank you for the love you gave, the legacy you built, and the beauty you shared with this world.
We honor you. We love you.
And we will carry your memory with us always.
With the deepest respect, admiration, and aloha,
— Your Nafanua Foundation Aiga